bCODE

The bCODE concept allows marketers to communicate with customers via their mobile ‘phones by sending a unique encrypted code (or bCODE) via the normal short message service (SMS). This enables owners of standard handsets to access services that would usually require a Smart Card, RFID, or Near-Field Communication (NFC) device. The compact MediaPlane terminal, which incorporates the bCODE scanner, a printer and a touchscreen interface based around a 10.4” ZYPOS PCT sensor, is deployed either in-store or on location. Customers who have received a bCODE on their phone can instantly access the service provided by placing the ‘phone display in front of the optical reader and making selections using the stylish touch-enabled display.

In this innovative closed loop system, information on consumer choice (for example a free download or printed discount voucher) is then fed back to the service provider via GSM, 3G or broadband link providing invaluable real-time marketing data, which can be used to tailor future products and services on offer. The technology is already being deployed in a number of store loyalty and voucher redemption programs and at event ticketing, such as for concerts, cinemas and exhibitions.

By using ZYPOS and working with Zytronic, bCODE’s designers have been able to create a terminal with a slim form factor and modern, frameless styling coupled with a highly durable toughened glass front panel for reliable performance in public environments.