Introduction
ebebek, Turkey’s leading mother and baby product retailer and Istanbul-based digital retail specialist Phygital Mind have selected Zytronic durable, high performance Projected Capacitive Technology (PCT™ and MPCT™) touch sensors to form the in-store front end of a major ‘clicks-to-bricks’ project in 116 stores, rising to 132 by the end of 2018. The interactive kiosk in each store is central to a completely new concept for the customer journey created by Phygital Mind for ebebek, fully integrating e-commerce with assisted sale and endless aisle.