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Zytronic Appoints Spektrum Elektronik as New Turkish Representative


24 February 2009

Zytronic, the leading designer and manufacturer of award-winning projected capacitive technology (PCT™)-based touch sensors, continues to increase its presence in Europe and has appointed Spektrum Elektronik based in Istanbul, as a Turkish agent for its complete portfolio of touch sensors and supporting products. Spektrum represents a range of complementary peripheral IT hardware products, which in addition to its design and systems integration experience, will enable Zytronic to further extend its customer base in the EMEA region.

With expertise in technologies such as smart cards, custom LCDs, and custom interconnects, Spektrum Elektronik will deliver extra value to its customers thanks to synergies with Zytronic’s PCT sensor portfolio which includes ZYTOUCH®, ZYPOS®, ZYSWITCH® and ZYBRID®, touch sensor products, EMI/RFI-shielded optical filters, and window technologies.

“The falling cost of LCD panels is opening up many new opportunities to integrate touchscreen technology into a wide variety of indoor and outdoor display-based applications,” comments Fatih Ozel, Managing Director at Spektrum Elektronik. “Our Turkish customer base relies on us as a solutions partner, and high quality products are central to our value proposition. Partnering with Zytronic enables us to offer a unique touch sensing technology to customers who in addition to wanting high performance, durability and reliability, also require design flexibility such as bezel-free mounting, large format and widescreen touch panels and glass strengthening options.”

Ian Crosby, Zytronic’s sales & marketing director says, “Spektrum Elektronik has a strong reputation, and will help us consolidate our position in this strategically important growth region. Spektrum’s knowledge of its markets and customers, combined with proven technical skills, are powerful tools that will ensure the success of this partnership.”