Telefonica-owned South American communications network Movistar is rolling out Zytronic Projected Capacitive (PCAP™) touch sensors to deliver an exciting interactive multimedia experience at stores and kiosks in South America. PX Group, a regional interactive retail specialist, designed the store layouts and kiosks, and is building the hardware.
PX Group created a completely new concept for flagship Movistar stores featuring a touch video wall with three 50” or 46” touch screens allowing customers to browse while they are waiting, as well as a kiosk with a full product catalogue using a 40” screen. The design for the store and all the hardware were created by PX Group, and all the screens are implemented using Zytronic’s latest, rollable ZYFILM® Multi-touch Projected Capacitive Technology (MPCT™). The first stores, in Santiago, Chile and Asia, Peru, are now complete and the plan is to roll the concept out to a further 25 stores nationwide.
In addition, PX Group is creating new self-service kiosks for Movistar, which are located at 50 malls around the country. As well as mobile phones, Movistar offers TV, Internet and home phone services. Customers can access their accounts and upgrade their service at these kiosks. They are proving extremely popular – with PX Group reporting over 150,000 consultations per month.
Sales and innovation manager at PX Group, Anneliese Schemke, commented, “Movistar wanted to create an exciting digital experience for its customers in locations that see very intensive use. This project makes very exceptional demands on the touch screens. We chose Zytronic ZYFILM because of its accuracy and speed of response as well as its durability.
Zytronic’s ZYFILM is a flexible polyester touch foil suitable for temporary, semi-permanent and permanent touch applications depending on the method of lamination used when applying to the substrate material. In conjunction with Zytronic’s 5ms response speed multi-touch controllers, the foils are capable of detecting over 40 simultaneous touch points through a glass thickness of at least 10mm. Mounted on the rear of a protective substrate the projected capacitive sensor is highly resilient, requiring only a one-time calibration and very little maintenance through absence of drift. This makes it an ideal and cost-efficient solution for use in public places throughout the year.