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Demand for Touchscreen-Based Applications Drives Ongoing Expansion of European Distribution Network


21 November 2005

Zytronic, a designer and manufacturer of projected capacitive touch (PCT) sensing technology, is continuing to strengthen its ongoing growth in Europe with the signing of a new distributor. Daimler Industri ApS is the most recent addition to the growing list of distributors signed up to Zytronic in Europe, and with the demand for more touchscreen-based applications growing at a rapid rate, there are more in the pipeline.

The new signing brings to eight the number of Zytronic distributors covering 12 countries in Europe. Daimler Industri ApS specialises in hi-tech components and systems for industrial manufacturing companies and will provide additional support in Denmark.

This growth is largely attributed to the fact that an increasing number of users are looking to a touchscreen, rather than a keyboard and mouse, as the most intuitive way to interact with the computer. Today, touch technology can deliver sophisticated choices for customers in airport departure lounges for self check-in, transport booking halls, at fuel station forecourts, public information kiosks, ATMs, and control panels for industrial equipment.

Mark Cambridge, marketing and sales director at Zytronic says, “Following the launch of our new ZYPOS® product in May this year, we now have a family of PCT touch sensor solutions that our distributors can offer to customers, enabling them to meet and exceed performance criteria set by developers looking for a touchscreen solution in virtually all types of applications, within their cost limits. This new agreement with Daimler Industri ApS will provide excellent additional local access to, and support for, our PCT technology in Denmark.”

PCT uses an array of optically microfine wires embedded within a multi-layer laminated screen behind a protective front surface, ensuring that the sensing medium is very well-protected from accidental and malicious damage. As well as offering one of the industry’s highest light transmission characteristics and unlimited touch life, PCT can be operated with a gloved or ungloved hand; it is extremely robust and drift-free meaning only minimal maintenance is required. A full list of Zytronic’s distributors in Europe can be found at:

http://www.zytronic.co.uk/contact_distributors_emea.html.

Zytronic, a designer and manufacturer of projected capacitive touch (PCT)
sensing technology, is continuing to strengthen its ongoing growth in Europe with
the signing of a new distributor. Daimler Industri ApS is the most recent addition
to the growing list of distributors signed up to Zytronic in Europe, and with the
demand for more touchscreen-based applications growing at a rapid rate, there
are more in the pipeline.
The new signing brings to eight the number of Zytronic distributors covering 12
countries in Europe. Daimler Industri ApS specialises in hi-tech components and
systems for industrial manufacturing companies and will provide additional
support in Denmark.
This growth is largely attributed to the fact that an increasing number of users
are looking to a touchscreen, rather than a keyboard and mouse, as the most
intuitive way to interact with the computer. Today, touch technology can deliver
sophisticated choices for customers in airport departure lounges for self check-in,
transport booking halls, at fuel station forecourts, public information kiosks,
ATMs, and control panels for industrial equipment.
Mark Cambridge, marketing and sales director at Zytronic says, “Following the
launch of our new ZYPOS® product in May this year, we now have a family of
PCT touch sensor solutions that our distributors can offer to customers, enabling
them to meet and exceed performance criteria set by developers looking for a
touchscreen solution in virtually all types of applications, within their cost limits.
This new agreement with Daimler Industri ApS will provide excellent additional
local access to, and support for, our PCT technology in Denmark.”
PCT uses an array of optically microfine wires embedded within a multi-layer
laminated screen behind a protective front surface, ensuring that the sensing
medium is very well-protected from accidental and malicious damage. As well as
offering one of the industry’s highest light transmission characteristics and
unlimited touch life, PCT can be operated with a gloved or ungloved hand; it is
extremely robust and drift-free meaning only minimal maintenance is required.
A full list of Zytronic’s distributors in Europe can be found at:
http://www.zytronic.co.uk/contact_distributors_emea.html.